What is a Talent Management System and Why Talent Managers Need It?

Understanding Talent Management System

The rising popularity of social media platforms has redefined how talent is discovered and nurtured. Influencers with a respectable social media following have become a powerful force in marketing and brand promotion and talent managers find themselves having their work cut out for them 

Influencers play a bigger role in our daily lives than we realise. Think about it. Looking to buy new headphones? You will likely search for product reviews on YouTube created by tech influencers. Want to try a new game that was released before GTA 6? You can find a ton of informative videos on it made by influencers with deep industry knowledge

And of course let’s not forget, when scrolling through Instagram, we are all exposed to content created by millions of influencers, without actively looking them up.

Finding talent on social media has become easier than ever but managing them has become an arduous task for influencer talent managers – a talent management system is needed to streamline the entire process, from roster sharing to performance management and beyond

What is a Talent Management System?

Talent Management Software (TMS) is a comprehensive suite of tools that support a talent managers need to attract, engage and reward the influencers they manage. These applications include talent acquisition and onboarding, roster sharing, contract management, compensation, career development and so much more.

In a broader sense, talent management systems can be grouped into two general categories:

‍Comprehensive platforms: These platforms support a wide range of influencer management activities. Users can choose the features they would like and streamline day-to-day activities accordingly.

‍Specific tools: These tools generally address a specific talent management or hiring need. Roster sharing is a good example of this.

Either type of talent management software can be integrated based on a talent manager’s needs and the clients they frequently deal with. Such flexibility allows organisations to gain a competitive advantage in the marketplace and increase profitability.

With a good TMS handy, talent managers can keep track of all their influencers, save a significant amount of time and effort in managing them and greatly reduce the administrative burdens and complexities that arise as a result of today’s creator economy

Core Components of a Good Talent Management Software

• Talent Acquisition: Streamlines the process of finding, attracting, and hiring the best influencers
• Roster Sharing: Empower talent managers to build a roster with top-tier talent, share curated lists with interested parties, and effortlessly seal multiple deals 
• Performance Management: Facilitates the evaluation and development of influencers Includes features like goal setting, performance reviews, and feedback mechanisms.
• Contract and Agreement Management: Utilises AI to manage and track influencer contracts, agreements, and compliance requirements. Ensures that all legal and contractual obligations are met.
• Content Management: Provides a centralised repository for storing and managing various documents related to talent management
• Reporting and Analytics: Offers insights into workforce data, allowing talent managers to make informed decisions

Why do Social Media Talent Managers need a Talent Management Software?

Social media influencers are a force to be reckoned with in today's digital landscape. To the managers of rosters of influencers, a Talent Management System is not an option but a necessity. A TMS streamlines processes amplifies efficiency, and allows for data-driven decision-making. Let's look at some of the key reasons a social media talent manager should adopt a TMS.

Makes Talent Acquisition Easy

A TMS makes the process of finding and recruiting influencers who best fit particular brand campaigns less painful. Talent managers can source influencers quickly from a centralised database, view media kits containing detailed profiles of the influencers they aim to recruit and other engagement metrics that play a key role in recruitment

Sharing Rosters with Ease

Talent managers can now easily create and share the rosters of the influencers with the brand partners, agencies, and other stakeholders. This makes for seamless communication and keeps everyone on the same page as to who is available and who is best suited to drive specific campaigns

Growing Talent

No talent manager's work is ever complete; he has to ensure that the influencer campaigns are working well. A TMS will allow them to oversee the performance of the campaign, measure audience engagement, and derive insight from it to understand what can be improved in the campaigns. 

Contracts and Agreement Management

A TMS can alleviate complex processes necessary to handle contracts, payments, and headaches associated with ensuring compliance. By using a comprehensive influencer talent management platform for streamlining contract creation, overseeing campaigns and automating all payment processes, talent managers can reserve more time for strategic planning and relationship building.

Centralised Content Management

Accompanied by a TMS, talent managers can centralise influencer content scheduling, tracking, and reporting to ensure timely and smooth executions of campaigns.

Improved Reporting and Analytics

A TMS will provide very detailed reporting and analytics, through which the talent manager will be able to keep track of all the important metrics such as engagement rate, conversions, and brand sentiment. The power of this data can be unleashed by the manager to identify what works and how future campaigns should be optimised along with making decisions based on data.

It streamlines the process, improves efficiency, and provides valuable insights that help managers build successful influencer marketing campaigns to meet their business objectives.

How to Choose the Right Talent Management Software for Social Media

In the growing complexities that have risen in the creator economy with the rising popularity of social media, a robust influencer talent management system is no longer something which is nice to have but rather a necessity. With that said every talent manager needs to look at the benefits of talent management system when choosing their ideal one

Scalability

As your talent roster and the clients that partner with you increase, your talent management system must scale upward to support it. Talent managers would require a system which can accommodate increasing workloads and user numbers without compromising performance.

Integration with Existing Tools 

Your talent management system should be integrated with other tools you use, be it marketing automation software, CRM systems, or other project management tools. This integration will streamline workflows and make campaign management easier

Ease of Use 

The talent management software should be intuitive and easy to use, even by users with less technical experience. In addition, such a system should have a clear, uncluttered layout that lets users make use of the essential features without having to spend an unreasonable amount of time figuring it out

Customer Support 

A reliable customer support team is essential to address any issues or questions you may encounter. Look for a system provider that offers responsive and helpful support, whether through email, phone, or live chat.

Cost 

Identify what your budget is for these different talent management systems. While the cost of the system will be a consideration, you are going to have to weigh that cost against the features, scalability, and value of the system in the long term.

Personalisation Options 

The ability to customise the system to your specific needs is a valuable feature. Look for a system that offers flexible customisation options, allowing you to tailor it to your workflow and branding.

Data Security 

Social media data contains a lot of sensitive information, and the security of data becomes extremely important. Let the system have full security measures to keep your data safe from unauthorised access

Reporting and Analytics 

You want robust reporting and analytics to stay up-to-date with the performance of the social media campaigns you’re managing. Get a system that will give you in-depth insights into key metrics such as engagement, reach, and conversions.

Mobile Accessibility

As more and more people use mobile devices, a responsive talent management system that is mobile-optimised is ideal for talent managers who are always on the go. This allows you to manage the social media campaign activities of your influencers on the go, ensuring that you can respond to comments, messages, and crises promptly.

How to Choose the Right Talent Management Software

You will want to consider your priorities when selecting a social media talent management system. Consider the key features outlined above, asking for a demo or a free trial for each system to evaluate how user-friendly it is. You can also approach other talent managers for recommendations.

Why Choose Rostergrid?

Born out of the need to do away with the administrative complexities of the creator economy, Rostergrid aims to empower talent managers to build a roster with top-tier talent, easily share curated talent lists with potential clients, and seamlessly close multiple deals.

Our vision is to pioneer deal curation and growth infrastructure across all talent management sectors, ensuring that our users have the best tools to succeed in an increasingly complex landscape. Furthermore, Rostergrid comes with its share of powerful features that help social media managers manage and grow their roster with ease while doing away with the complexities of the creator economy: 

Roster Sharing 

One of the key benefits of a talent management system like Rostergrid is that it is easier to showcase your talent roster to the world. With our new Instant Public URL feature, you can quickly generate a unique, shareable link that highlights your talent's profiles, skills, and availability.

• Create Your Roster: Gather your talent's profiles and add them to your RosterGrid account.
• Generate a Public URL: With a simple click, create a unique URL for your roster.
• Share and Showcase: Distribute the URL to potential clients, collaborators, or anyone interested in your talent.

Lists

Lists is a powerful feature that empowers you to create and share specific talent lists to a certain set of clients based on criteria, such as skills, experience, location and niche. Another key benefit of a talent management system like Rostergrid is that it makes it easier to organise your talents into targeted lists.  You can then effectively match candidates with suitable campaigns and increase the likelihood of successful placements.

Media Kits

Media Kits offer a centralised hub for sharing detailed profiles of individual talents and is a key benefit of a talent management system. This is a key benefit of a talent management system that is sought after by talent managers as media kits provide essential information such as:

• Bio: A brief overview of the talent's background and experience.
• Skills: A list of the talent's expertise and abilities.
• Portfolio: A showcase of the talent's work, including samples of their projects.
• Contact Information: Details for reaching out to the talent or their representative.

By providing media kits to potential clients and partners, you can facilitate decision-making and streamline the partnership process.

‍Final Thoughts

Tired of the administrative headaches that come with managing a talent roster? RosterGrid is here to simplify your life. Our innovative platform empowers you to build a top-tier roster, easily share curated talent lists, and seamlessly close deals. With features like Instant Public URLs, Lists, and Media Kits, you'll have everything you need to streamline your talent management process and focus on what matters: growing your business. Don't wait any longer. Sign in to RosterGrid today and experience the difference.